Snobby Dankins
Branding Suite: Visioning, Identity, Branding, Logo, Packaging, Collateral, Website, Booth Design and Environmental Graphics
I had the opportunity to work with Snobby Dankins, an innovative cannabis brand based in Upstate New York, to develop a cohesive visual identity and branding strategy. The company’s mission is to establish itself as the leading name of New York’s cannabis market, consistently delivering the finest quality products statewide.
Snobby Dankins positions itself as the premier choice for discerning cannabis enthusiasts—“Weed Snobs.” They are dedicated to providing exceptional vape, edible, and dabbable products crafted from the best sun-grown cannabis varieties. The brand ethos is deeply rooted in sustainability, with a focus on eco-friendly practices across plant cultivation, packaging, facilities, and site operations. Giving back to the community and environment is central to their mission. Drawing on Snobby Dankins’ vision, I developed branding materials that reflect their commitment to:
Quality and Consistency: Highlighting their small-batch, limited-run approach and their focus on flavorful, high-quality concentrates.
Exclusivity and Access: Capturing their “Be The First to Know” mentality, which celebrates exclusivity, the latest releases, and connections with top-tier cultivators and influencers.
Sustainability: Emphasizing their use of sun-grown cannabis, compostable packaging, and closed-loop systems for environmentally conscious operations.
Brand Highlights
Exclusive collaborations with renowned cultivators, influencers, and hash makers.
Strain-specific product lines tailored to consumers’ needs and lifestyles.
A premium price point underscoring their “you get what you pay for” value proposition.
Key Deliverables
Brand Identity: Developed a versatile and visually impactful logo system and brand elements to embody their luxurious yet approachable tone.
Visual Language: Designed cohesive messaging with a voice that balances humor and accessibility with expert knowledge.
Marketing Collateral: Crafted materials to communicate their premium positioning highlighting research into extraction processes and product innovation.
Campaign Graphics: Created visual assets for collaborations with celebrities, influencers, and events such as Fashion Week, Design Week, and NYC festivals.
Infographics: Designed educational pieces explaining strain benefits, product uses, and sustainability practices, connecting consumers with the purpose and quality behind each offering.
Snobby Dankins’ brand voice is informative yet playful, blending expertise with humor to create a relatable and accessible identity for consumers.
This project allowed me to merge creative design with strategic branding, resulting in a bold identity that aligns with Snobby Dankins’ ambition to set the standard for the cannabis industry in New York.