Why We Rebranded: The Meaning Behind Lion 8
At Lion 8, we believe design is more than aesthetics—it’s an act of transformation. Our recent rebrand was a powerful step forward in clarifying who we are, what we stand for, and how we serve our clients. Based in Upstate New York, with projects spanning the United States we work with individuals and organizations seeking intentional, sustainable, and visionary design solutions.
The Symbolism Behind the Name
Lion 8 is more than just a name change. It’s the embodiment of power, transformation, and balance—a synthesis of concepts that guide our multidisciplinary practice, from architecture and interiors to branding, fine art, and environmental graphics.
The Lion: Strength and Resilience in Creative Work
The lion is a timeless symbol of strength, tenacity, and resilience. It evokes courage, leadership, and a fierce commitment to truth—qualities we aim to embody in every project we take on. As a studio rooted in the Finger Lakes region of Upstate NY, we’ve weathered transitions and emerged with even more clarity and purpose.
The lion is also connected to the element of fire, representing creation, transformation, and renewal. Fire clears the old to make way for the new—just as the design process refines ideas into impactful, enduring forms. At Lion 8, we approach each project with this fiery energy, shaping concepts into tangible outcomes that inspire and endure.
The Number 8: Balance, Abundance, and Infinite Flow
The number 8 deepens our name’s significance.
In tarot, the eighth card is Strength, a card that beautifully illustrates the harmony between will and grace. It reminds us that true power lies not in force, but in inner balance and spiritual clarity. We carry this idea into our work—holding space for both structure and fluidity, boldness and refinement.
In numerology, 8 symbolizes structure, stability, abundance, and the balance between material and spiritual realms. Visually, it mirrors the infinity symbol (∞)—reflecting our belief in the cyclical nature of creativity, continuous growth, and the unlimited potential of aligned vision.
A Symbiotic Relationship - The Energy Behind Lion 8
The synergy between lion, fire, and eight represents the way we design, lead, and collaborate.
Lion 8 expresses:
Creative strength backed by years of experience
Holistic visioning rooted in ecology, biomimicry, and the built environment
Disciplined execution paired with conceptual exploration
Sustainable design values that shape healthier communities
Whether we're collaborating with developers in the Hudson Valley, advising small businesses in the Great Lakes region, or consulting on artworks in New England, we bring this energetic integrity to every project.
Why the Rebrand Matters
The Lion 8 rebrand wasn’t just a logo update—it was a declaration. A refinement of purpose. A statement of alignment.
As an artist-led, multidisciplinary studio serving clients locally and nationally, our work now more clearly reflects our mission: to design spaces, brands, and stories that regenerate, inspire, and endure. We bridge disciplines to offer a full suite of creative services, supporting everyone from homeowners to municipalities and entrepreneurs with transformative design strategies.
We serve clients locally across Upstate NY, the Hudson Valley, and internationally, offering:
Interior architecture and design
Brand identity design and environmental graphics
Commissioned, custom artworks and site-specific installations
Design consulting for municipalities and mission-driven developers
Whether you’re a small business owner in the Finger Lakes, an artist collective in New England, or an organization looking to make meaningful impact across the East Coast, Lion 8 is here to support your vision.
Ready to Collaborate?
If you're seeking a studio to help design your brand, environment, or creative vision with soul, strategy, and sustainability, let’s talk. At Lion 8, we’re not just creating—we're transforming.